At Digital Baobab we enable banks, mobile operator and other organisations to develop and successfully bring to market the ideas that will shape the future of their industries. We are a digital strategy and business consulting provider who believes that ‘strategy is execution’. We evangelise innovation, product innovation and market execution. We help organisations think and act like lean fintech startups, to build up the optimal internal capabilities and external partner relationships to ensure that they bring the right digital products to their markets.
At Digital Baobab we have experience across banking, payments, mobile and technology spanning three decades. During that time, we have witnessed fundamental change in these industries which continues apace. Today, business models, product development and customer experiences are all being rewritten because of digital disruption. We believe that not only is there much to learn from past change, but that there can be a cross-fertilisation of experiences across these different industries and, furthermore, that new disruptive methods can be learnt and applied by incumbent organisations. And we can help your organisation in realising that.
Financial services face a headwind of digital, technological and regulatory change. As the open-API economy become standard, new fintechs are attempting to gain a foothold in the industry, threatening to disrupt existing revenue streams and disintermediate organisations from their customers. However, the move to this open-API ecosystem brings with it opportunities to financial services incumbents. At Digital Baobab we can help you:
The move to open APIs across financial services brings with it a world of opportunity to innovate and disrupt. Yet to launch and achieve scale can require more than developing the right product. At Digital Baobab we can help you:
Many operators are looking to develop their own mCommerce offerings. Bringing a new digital product to market can be daunting, as the mixed results with MFS have shown us. However the chances of success can be optimised by introducing basic lean startup discipline and a high-tech approach to product marketing. At Digital Baobab we can:
Download our brochure to find out more.
MNOs and FS providers are looking for technology partners who can help them to sell to their market. Enabling your clients to bring successful digital products to market should be an essential part of your B2B2C offering and is an attractive proposition at both CTO and CIO levels (and opens up both budget streams). Not only will it make your platform more attractive to your buyer, it will also drive transaction volumes and allow you to move beyond initial MFS use cases into other areas such as mCommerce. Bringing a partnership approach to the new digital landscape will open up new revenue streams ensuring the long term viability of your technology and your client relationships.
By partnering with Digital Baobab we can equip you with the necessary B2B2C product marketing and selling capabilities, ensuring your client has the best chance of succeeding when launching their digital products. Download our brochure to learn more. Also, for those interested in PSD2 you can find out more in our factsheet here.